Touting a fifteen-minute setup time, One Signal simplifies the implementation process by automating almost all of the backend effort needed to push out messages to client-side devices. Their high volume, cross-platform options can suit virtually any use case and currently, it services many big brands such as Uber, Zynga, and MTV. One Signal is a push-notification delivery and analytics platform for websites and mobile apps. They offer a suite of tools to help make your notifications smarter and more intuitive, all while letting you track engagement and better judge the direct impact of your campaigns. One Signal is a tool that enables you to incorporate notifications into mobile applications quickly, with minimal set up time. However, many third-party tools have been created to substantially decrease the technical debt associated with the implementation. Several moving pieces must be orchestrated and provisioned properly in order to send and receive them to and from devices (check out the sidebar for more details on how you can integrate notifications from-scratch on iOS). Implementing push notifications on a mobile platform, especially in iOS, is not the most straightforward task. It's a pro-active method of engagement that constantly keeps the user's focus on your app, and because these messages are received and handled directly by the OS, your application doesn't even need to be running for the user to get them.
When used correctly, notifications can vastly improve rate-of-use by gently nudging and redirecting user's attention back to your application. Many factors can influence your user's engagement with your application, but one factor in particular is especially important: notifications. You must use every trick in the book to engage users in intuitive ways that encourage them to feel invested and, ultimately, stay connected with your product long-term, despite the competition. As developers and publishers continue to saturate the mobile app marketplace with options, it becomes increasingly difficult to capture and retain a user's attention.
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